A Look Into Ethical Health Industry Marketing

The world is developing and the field of medical is taking steps to ensure that various improvements have been realized. Medical supply marketing is important as a lot of needy individuals have benefited from this exercise. Doctors and hospitals both have had to face persuasions from the medical equipment suppliers. In the year 2012, the U.S. medical device industry worked hard and was able to generate $120 billion in revenues. This information was released by the Espicom Business Intelligence which is a firm that deals with medical industry analysis. Innovations, creations, and improvements that are consistently done in the field of medical equipment have provided a lot of benefits to the individuals who are always consuming these medical services. The medical services help in improving the quality of care that is offered to these individuals. The physicians have argued that the various medical improvements, such as emergency oxygen equipment, have helped them in in improving the way they handle the patients since the patients are handled using medical equipment that reduce the pain incurred during treatment.


Most existing medical equipment Companies are always marketing their products directly to the physicians who are going to use them in conducting various important medical operations. The goal for these Companies is to always ensure that they have satisfied the doctor so that the doctor can start using their brand in all the surgeries that he will be conducting. Once the doctor is pleased by the performance of their brand, then more consumers are able to realize its benefits hence they start consuming it leading to more supplies in the medical field. One of the things that make these brands sensitive before they are approved is the fact that the surgeon has to approve the brand before the medical departments can go ahead to order other equipment. The are some instances where you will find that the doctors are using the hospitals or offices to build up an organization that will help them in coming up with various important strategies which are necessary in bringing up consistent development in the industry. Therefore, after selecting the brand that is going to be used in various fields of operations, the hospital organization has the responsibility of making the ultimate purchase decision that will help them in developing the next brand that will be employed in the entire organization.
You should understand that doctors are usually busy conducting various important activities in the hospital organization. There also make contacts with numerous suppliers who include pharmaceuticals companies, and medical equipment where individuals are able to realize various important improvements in their operations. Therefore, the suppliers must keep calling and trying all the possible means to reach the doctors as many times as possible so that they can make their sales presentations before the organization considers using the products. Also, you could find out that they may be using equipment that is supplied by the competitor. Therefore, you have to realize the various best ways which you can overcome all the competition present in the market. Therefore, you have to come up with various best ways which you will use in convincing the physician to have a look at your equipment. Even if you think that your products are superior, you must discover the various best ways which you can ensure that you have achieved everything that you needed by winning the trust of the physician. You should always keep an eye on new medical organizations which are just starting their services since they do not know about the various existing medical equipment and how they operate. You should try as much as you can to capture their attention and present your bran professionally

Primary Prevention of Cardiovascular Disease with a Mediterranean Diet with Walnuts.  (PRNewsFoto/California Walnut Commission)

Learn How Low-Carb Diets Help People Just Like You Lose Weight

People from all walks of life are using low-carb diets to achieve immediate weight loss, improved health and a slimmer body.

Controlling Insulin Is Key To Low-Carb Success.

Throughout the last twenty years, many people believed and still believe that the key to losing weight is simply to burn more calories than you take in. This theory has been proven wrong time and time again, dating back to the early 1900’s.

In his book, Living The Low Carb Life , Jonny Bowden reports that the first low-carb diet book was published in 1864 by William Banting.

Woman showing how much weight she lost

So, if losing weight is not simply a matter of calories in vs. calories out as many believe(d), what is the answer. The key to reliable, predictable and comfortable weight loss is…

Controlling the hormones of the body, which patients of std testing Tampa can’t do (haha).  This means focusing on your intake of mainly insulin and glucagon. What low-carb diets do best.

Insulin is the storage hormone. It stores carbs in the muscles and liver. It stores protein in the muscles and fat in the fat cells.

Glucagon acts opposite to insulin. It breaks things down and releases carbs, protein and fat as needed.

Carbs = Sugar = Weight Gain

When you eat carbohydrates, the carbs converted into blood glucose or blood sugar, protein is broken down into amino acids and fat into fatty acids.

Your body senses the increase in blood sugar and immediately releases insulin to bring your blood sugar levels back to normal. As long as insulin is present in the body you will not and cannot burn fat for fuel. Your body’s #1 goal is to deal with the increased load of sugar.

Three things can happen to sugar in the body:

  1. I t can be released into blood to supply muscles and brain with immediate energy. Unless you are performing some form of physical activity, your body will not require much in the way of energy. If this is the case we move to the next option which is…
  2. The sugar is stored in the liver and muscles. Trouble is the liver and muscles have a limited ability to store sugar. So, what can’t be stored is…
  3. Converted into fat (triglycerides). Obviously not what you would like to see.

Low-Carb Diets Promote Release of Stored Fat.

Reducing the number of carbs you consume helps you lose weight by stimulating more glucagon. Remember that glucagon is responsible for freeing fat from their cells so it can be used for fuel.

The body has three sources of fuel: carbohydrates, fat and protein. The brain requires carbs to function. If there is insufficient levels of carbs, the liver breaks fat down into a ketones which the brain can also use. Keytones are always present in the body. When the level of ketones reach a certain (high) level, you are in ketosis.

Many people believe that you must be in ketosis to lose weight on a low-carb diet. This is not so. If you eat an excessive number of calories from protein and fat, you may be in ketosis but you will still gain weight.

Is eating a low-carb diet the only way to lose weight? Obviously, the answer is no. Millions of people have lost weight eating almost all carbohydrates, very little protein and very little fat. So, why choose a low-carb diet?

There is a growing mountain of evidence showing that for long-term overall health, excess carbohydrates is “poison” to our body.


Reducing the number of carbs you eat will allow you to lose weight without constantly feeling hungry, without experiencing overwhelming cravings and will leave you feeling satisfied.

Most importantly, reducing the amount of carbs you eat will reduce your chances of heart disease, hypertension, high blood pressure, cancer, diabetes and much more…

I hope you found this article informative and most of all useful. We would love to hear from you.